Edit log

   I filled in an editing log as proof I edited and filmed the footage and its my original work not that of another. I also got my teacher to proof this by singing it.

Website Created For My Artist

   This will be my artists web-page, this will help promote the artist and let fans become members which will give them regular updates. I also used conventions of 'Garage' music to cater for the target audience.

     For the images for my website I used one main image as my background. This was a brick wall background. I tought this was very important a big convention of 'garage' music is brick walls. It completely represents the culture of 'UK Garage music' I also used an image of blurred graffiti as a background to put my icons in. Graffiti is a huge association with 'Garage' music so I had to include it, it also portrays the type of artist they are and represents them well. I also included an image on the new upcoming album release. The album release matches the colour theme of the websites. This is so audiences can relate the two to one another and it gives the artist an established look. It also makes the media products related to her visible and memorable as a family. The rest of the images I used a world wide recognisable media institution logos. I put these on the web page so fans and audiences can use these other institutions to link from one to another. This also establishes a less known artist into a world wide sensation. All these networking/ streaming sites help fans to share, upload information, new songs, tour etc to other people round the world. I made the Itunes icon much larger than the others. This is because less people are legally downloading music. This will encourage people to download music legally if they see a larger icon.

     It was difficult to find the right font, i wanted a font that represented the garage culture, however a lot of graffiti style fonts and unreadable. So therefore I wanted a more simple one. I used a very basic font which I used for the advert as well as the web page. It was minimalist simple, easy to read and not to fancy. The only time I used a different front was for the name of my artists. This makes it stand out to audiences and fans and makes the name recognisable and so you remember it. I also used the same font for the artists name on the advert this is so it becomes established and acts like a logo for the artist. I allowed wrote 'Login' at the top of the page so fans can become members this will update them on tours and merchandise. Its also a way to make more money for the artist.

    I used a particular colour theme which blues, white and greys. Blue represents the 'Club-life' look which garage represents also it reminds U.V light which also is associated with nightlife and clubs. The whites keep it simple and minimalistic much like 'The Streets' advert.

Magazine Advertisment

Here is my magazine Album Release Advert:

    This is my music release advert advertisement. This is to promote my artists new album 'Movin' up.' It also needed to connect with its audience which is garage music fans and fans of my artist C.C. I used many codes and convention of Garage music to make this work. The most dominate garage music feature is the background which is an image of graffiti on metal shutter. The graffiti colours used on the metal shutters also match some of the colour in my music video. The green graffiti matches the 'tin wall' my artist was dancing against. The blue graffiti always matches the blue door my artists was dancing against. The graffiti contotates garage culture and lifestyle. My background is very boisterous considering my artist is female, however the majority of garage music fans are males so it needs to appeal towards them.
   I used a colour theme on this album release advert to match the website. The colour scheme is very masculine this is to relate to its audience once again. Its also very sophisticated and cool. The blue also connotes night life and 'cool.' Garage music is all about being cool however still have that typical garage music attitude. The blue is used for boxes to put my text in this also helps the text stand out against the background and not look parts of the graffiti on the wall. In the boxes is the most important information needed. I also used the colour white for the text this is too make it stand out, a lot of garage music video album are against white background same with the advertisement's, this is because white represents 'fresh' garage music is a 'fresh' type of music so the colour white conveys this.
   The mise en scene of this advert is very important the structure to it is very vital. I need to position the information correctly so it would have the right affect on its audience. I placed the new album name at the top so you read it in circle order. However Ive placed the artist name central of the page, bigger and a different font. This is because its the logo of my artist and Its the first thing you read. This is because I want audiences to recognise my artist in the future so its important their name is memorable. I place the 'Out now' at the bottom because its the last thing people will read, so they know they can now buy the artists album now, not next week, not next month but now. Next to this in a different shape I put 'Garage's finest album ever' this is so people who know and love 'garage' music see this and are informed that its the 'finest' one ever. Due to this information being in a circle and not a square like the others you know that it must be important. The box with the text 'Movin up' slants up this is to match the name of the album 'Movin' up' so it slants up.


Here is my advertisement in a real life magazine and how it would look :

Web Page Analsis

     For my completed video I will create a web page. This will allow fans to go on to my artists fan page, view tour dates, order merchandise etc. I wanted to look at another website first before making mine however of the same Genre. I chose the website of dizzee Rascal because is a well established artists and to only is he a well established 'Garage' artist he is also well established in other genres for example pop and hip-hop. Hip-hop is in the same family as 'Garage' music.
      His web page has man conventions of 'Grage' music. It also has links to other social networking sites, this helps fans promote dizze rascal themselves and build up his fan page. The website has a main colour theme; black and red. The colour black is often used in 'Garge' music i think this is because its shows nightlife, mystery and simplicity. The red shows passion and evil. This reflects on garage music as not being innocent. The main image which catches the audiences attention is a big fly central of the page. The fly looks like its been drawn on or sprayed on by a spray can. This reflects back on graffiti, this is another main convention with 'garage' music. However in side the fly its has the text 'T.V' this related back to another media operation you can use to watch dizze rascal. It also promotes 'Dizze Rascal T.V' his own channel. So within in his website on the first page he promotes his other media texts like T.V. This allows fans to enjoy dizze Rascal in different technologies.which
     The background on the right hand side also has a dark pattern, it almost looks like a blurred CCTV footage or image, this reflects on the modern day and his website, anything can be watched the 'big brother' lifestyle. It also reflects on his own T.V channel this relates back again to the 'Big Brother' lifestyle.
     The font used on the website is very bold, very outstanding. Its very thick and very masculine. This is because the audience of 'Garage' music tends to be dominated by males not females. It also reflects on the manly attitude of the music. Everything about the new upcoming T.V channel the font is red, this is so audiences can relate the red to do with the T.V channel not other parts f his website. Links to his other parts of his website are in orange and smaller in font. They are also at the bottom of the page this is so you realise its not as important as the middle of the page which is his new T.V show. All the links link you to stuff to do with Dizze Rascal this lets fans know what he is doing, buy merchandise, buy tickets for upcoming tours and get to know Dizze Rascal as a person not just a performer.
      At the top of the web page there are links to albums which are little boxes of his album covers. This allows artist to access his albums and look at tracks and songs. Also lets them buy albums or download which has become increasingly popular. Next to the albums there is Dizze Rascals logo. This is so when audiences see the logo in other places they can associate it with Dizze Rascal. It also makes Dizze Rascal more of a brand than just a person. Above this there is small text where you get link to other artists similar to Dizze Rascal this helps establish other artists that similar to Dizze Rascal it also gives you a link to photos so you can see photos of what Dizze Rascal is doing and wheres he has been recently. All these are key concepts I need to include on my web page.

Albums Realeases Advertisments Analsis

    I am going to make numerous of things to help promatoe my artsist for after my music video. This will help promote it in the industry and good for advertisement issues. I have decided to do a website page and a advert for the new up coming album from my artist C.C. Before I do this though I want to research into others by the same genre of music.

    Garage music was very popular in the 1990s and not so much now. So it has been harder to find an advert for an album release. However I have managed to find two good ones that show the 'Garaage' music culture very well. The first being 'The Streets' new album called 'Computers and Blues' and the second I found is 'Rewind' by 'Artful Dodger' who remixed the song my artist has performed.

    I will look at 'The Streets' album cover first. Its very basically done and threes no image of the artists themselves. This gives a more mysterious look and you don't know what they look like. Instead they use an image of a very modern building possibly a mansion. 'Garge' culture is all about 'The Streets' and wanting more; to be rich, wealthy and in love. This streets image reflects on this. The group are called 'The Streets' this shows they aren't from an upper class background, however their album release advert has a big, uber-modern mansion. This shows the success they want and shows the different worlds to theirs. On the contrary you could say the building is a block of flats in the street or city centre. The room a mysterious person is stood in it (which is most properly the lead singer) shows the lonielss he feels in the streets. This is shown by the room he is stood in lit in red whilst the others an unlit. The red could also represent the passion for his way of life.
     The title of the artist is also in a lighter, this also reflects on the unresepectful, rebellious and streetlife attitude 'garage' music. It shows there not as serious and its not kind, bubbly, easy on the eye like pop. The font is very simple and not too extravagant. The font is also very minimalist much like the full album release advert, its very post-modern.The minimalist look also shows that 'garage' music isn't a big industry its a very small market and its audience are very particular.

The second album cover is for 'Ministry Of Sound mixed by Artful Dodger' This one much like 'the Streets' advert is very simple. This once against shows the minimalist simpleness to 'Garage music' it also shows many conventions of 'Garage' music. The most obvious is the background on the advert. Which is a brick wall, this reflects the streets and grime. Majority of music videos, album covers in Garage music all have an element of brick walls. To make it even more 'garage' theres graffiti on the wall in a electric blue neon, this makes it look like a club. Threes is no images on the album release just two boxes a red and yellow one. Each both containing texts. The red box contains the  name of the album 'Rewind' and the yellow box contains information about the album. The font used much like 'The Streets' is very simple nothing to complicated. These are both good examples of adverts to influence mine. Mine has to be minimal simple and contain 'Garage conventions'
     
The Streets album release advert:

Artful Dodger album release advert:

   

Camera shots and ones I have used so far

Here is a list of shots I have used so far and why.

- Medium close up: I have used many of these types of shots because my artist is new and not established. With them bring medium close ups this allows audiences to see her more and recognise her face and talent. This is so in the future audiences will reconisgn her.
- Long shot: I have a few long shots to allow audiences to see the whole of the artist and it's surroundings. It also makes the artist look more important and more attractive and sexy. Se appeal in garage music is very important especially females in the garage music industry.
- Zooms: I've use a few zooms as an affect and create a bit of excitement into the video. It also gives it that 'home movie' feel. This makes it look less expensive and give it that made in England easy living garage look.
- Close ups: I've used close up to make things more important. I used a close up on the heels. This is to highlight she is a female artist in the garage music industry, there isn't many frames in the garage music industry so I wanted to highlight the importance of that. I also wanted a close up of the heels because it gives the video a bit of sex appeal.
- Establishing shots: I've used establishing shots to show the surrounding locations . This is very important to making he video look garage. The fence, brick wall and bricks give it the uk garage music feels and these locations are typical conventions of a music video by the same genre .

Lip Syncing

Ive4 had many problems Lip syncing my song. This is due to my artist not knowing the song properly and the technology which I use to make it lip-sync I find very hard to use. Threes only two ways I can over come this problem this is either.

1. Get my performer to learn the song more
2. Don't use lip sync
3. Re-shoot my footage.

I will update on what option I have chosen in the near future.