This video is very influential towards me and my music video. This music video may be off a different genre however some o the conventions are very similar to garage music but on the contrary they are very different. This music video is from the enter pop so it includes typical pop conventions for example, the artist has blond hair this represent innocence which is a major part in he pop culture. It also includes 'cute' ,'girlie' but Japanese back up dancers. This is because is aimed at young girls and teenagers.
The reason why I found this video influential to mine is due to some 'garage' conventions. The main one of this colour and representation of 'gold' throughout the video the colour and the representation of gold is shown. It also has similar ties in that the camera is often jerky and unstable to give it a handheld look, this shows the 'rebeliness' in the artists, i want to show this in my video to show the same in my artist.
The video starts off with a medium close up of the artist Gwen Stefanie, then does a cut to some gold weights. Weights are often associated witrh men and bodybuilders so its irony that they are in the same jail cell as the beautiful, attractive and slender Gwen Stafani it also coveys feminism and that's she's not not bog standard typical woman. It then cuts to her jail inmates her harrojuku girls/ backup dancers. It then cuts to a close up of some gold books. This also shows the artist is intellegent. After this is does a cut to a close up to Gwen Stefania face this show it all relates to her. It also cuts to a gold alarm clock, this shows time is passing slowly. It then does does cuts to gwen Stafani, cups, and Harojuko girls. The miseenscence shows they are locked in jail. The gold bars and the outfits that are worn show this too. They are wearing black and white convict outfits. The shots are shot and contimnualy cut between prison scenarios which are eating in the dinner hall and spending time in the cells. The one thing the doesnt reflect prison life is everything is gold. Gold is associated with riches, money, wealth and the most important power. It goes against fabulation in which if you commit a crime you go to prison. This gold theme is very popular in Garage music. Garage music is all about gold or 'Bling' so I will take this into considertaion when making mine.
Throughout the video theres I the letter 'G' everywhere which stands for Gwen Stefani and a lot of the shots of the 'G' are close up or extreme close ups. This promotes the artists as a brand not just an artist. This is so audiences in future references recognise the letter 'G' and can associate it with the artists Gwen Stefani, its almost acting as a product placement. Everything has a 'G' on it from plates, to cups to the key in a dogs mouth to let them free from prison. Prison is often seen as a punishment but they are almost mocking it they having a good time and enjoying themselves. They also look extremely attractive considering their in prison. The red lipstick and red nails also show passion. What was Gwen Stefar real crimes?
They also use special affects when they get the key to get out of prison they make sparkles appear on the screen, this is very different to my genre of music, this associates this music video with pop music. This music video uses a wide range of shots from, long shots, medium shots, close-ups, extreme close ups and establishing shots. They are very similar to shots I will use, these shots are used for different purposes to that I will use them for. In pop music they are to show the artists beauty off and make them look innocent. This is because their target audience is very different to mine. They also use special effects to create a slide saying 'Two Hours later' this makes the video storybook look. I don't want this for mine, my video will be a performance based not a narrative.
After the two hours slide it changes scene to a high towe it also references and eqlecti borrows the Rapunzel story. She's locked in a high tower, with long her and for her friends to rescue her they have to climb the hair. Also the outfit she is wearing reflects back on the first scene black and white stripes, she is once again a prison. However it also cuts on tourought the evideo to close ups of her eyes and dressed more innocently with Akon. This shows the typical Pop culture as she looks Innocent and the blond hair reflects on the pop society and stereotypes blonds. I would prefer to not use a blonde artist in my video as blonds are often associated with Pop genre.
Once prop they use in this video which represents garage culture is the use of a big flash car. The fact the car is also being chased by the police also shows the 'garage' culture. It shows the rebellious side, however this video puts a pop spin on it, the police are dressed in sexy little outfits, this makes it less realistic it doesn't make look like reality and gives it this fantasy world. Toward the end of the video the shots get quicker and quicker cut. I like this its shows the song is getting a faster beat. I also like the quick match on action cuts. Throughout this video there is no fades or dissolves during the video this makes it very continuous.
This video has aspects of garage however it also is very different and is you're typical pop music video. This is shown many ways majority them I have discussed. I need to avoid doing this in my video so it doest confuse audiences.
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