I am going to make numerous of things to help promatoe my artsist for after my music video. This will help promote it in the industry and good for advertisement issues. I have decided to do a website page and a advert for the new up coming album from my artist C.C. Before I do this though I want to research into others by the same genre of music.
Garage music was very popular in the 1990s and not so much now. So it has been harder to find an advert for an album release. However I have managed to find two good ones that show the 'Garaage' music culture very well. The first being 'The Streets' new album called 'Computers and Blues' and the second I found is 'Rewind' by 'Artful Dodger' who remixed the song my artist has performed.
I will look at 'The Streets' album cover first. Its very basically done and threes no image of the artists themselves. This gives a more mysterious look and you don't know what they look like. Instead they use an image of a very modern building possibly a mansion. 'Garge' culture is all about 'The Streets' and wanting more; to be rich, wealthy and in love. This streets image reflects on this. The group are called 'The Streets' this shows they aren't from an upper class background, however their album release advert has a big, uber-modern mansion. This shows the success they want and shows the different worlds to theirs. On the contrary you could say the building is a block of flats in the street or city centre. The room a mysterious person is stood in it (which is most properly the lead singer) shows the lonielss he feels in the streets. This is shown by the room he is stood in lit in red whilst the others an unlit. The red could also represent the passion for his way of life.
The title of the artist is also in a lighter, this also reflects on the unresepectful, rebellious and streetlife attitude 'garage' music. It shows there not as serious and its not kind, bubbly, easy on the eye like pop. The font is very simple and not too extravagant. The font is also very minimalist much like the full album release advert, its very post-modern.The minimalist look also shows that 'garage' music isn't a big industry its a very small market and its audience are very particular.
The second album cover is for 'Ministry Of Sound mixed by Artful Dodger' This one much like 'the Streets' advert is very simple. This once against shows the minimalist simpleness to 'Garage music' it also shows many conventions of 'Garage' music. The most obvious is the background on the advert. Which is a brick wall, this reflects the streets and grime. Majority of music videos, album covers in Garage music all have an element of brick walls. To make it even more 'garage' theres graffiti on the wall in a electric blue neon, this makes it look like a club. Threes is no images on the album release just two boxes a red and yellow one. Each both containing texts. The red box contains the name of the album 'Rewind' and the yellow box contains information about the album. The font used much like 'The Streets' is very simple nothing to complicated. These are both good examples of adverts to influence mine. Mine has to be minimal simple and contain 'Garage conventions'
The Streets album release advert:
Artful Dodger album release advert:
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